traditional vs modern techiques I need to compare and contrast

general questions i wish to investigate within each section -

- skill of photographer vs fakery
- make up, lights adjustments, airbrushing, photoshop
- how do they re-touch their images
- camera's used and the techniques used
- image of the idealist woman
- who gets their images manipulated?
- how is photography and advertising affecting women and how they think of themselves
- what is the overall point of showing what is not true?